Kwanan nan, kafofin watsa labaru na ƙirar marufi na duniya Dieline sun fitar da rahoton yanayin marufi na 2024 kuma ta bayyana cewa "tsari na gaba zai ƙara ba da haske game da manufar 'mai son mutane'."
Hongze PackagingIna so in raba tare da ku abubuwan ci gaba a cikin wannan rahoton da ke jagorantar al'amuran masana'antar tattara kaya ta duniya.
Marufi mai dorewa
A cikin 'yan shekarun nan,marufi mai dorewaya zama hanya mai mahimmanci don jawo hankalin masu amfani.Irin wannan marufi ba zai iya rage lalacewar muhalli kawai ta hanyar fakitin filastik na gargajiya ba, har ma yana kawo fa'idodi masu yawa ga kamfanoni.
Takekofi wakea matsayin misali.Tun da gasasshen kofi na kofi yana da matukar lalacewa, suna buƙatar a haɗa su da kayan musamman.Duk da haka, ana yin waɗannan kayan daɗaɗɗen kayan da aka yi amfani da su na filastik da za a iya zubar da su, wanda ba kawai ya gurɓata muhalli ba amma yana haifar da matsaloli masu yawa.Sharar gida mara amfani.
Tare da wannan a zuciyarsa, wanda ya kafa alamar kofi Peak State ya yi imanin cewa "mai yiwuwa"kofi bagssuna da fa'idodin aikace-aikace.Don haka ya ɓullo da na'urar aluminium da za'a iya sake amfani da ita, mai sake cikawa da sake yin amfani da itakofi wake marufi.Idan aka kwatanta da fakitin filastik na yau da kullun, irin wannan nau'in aluminium na iya marufi ba za a iya sake amfani da shi ba kawai, yana rage sharar marufi, amma kuma yana rage lalacewar muhalli ta hanyar abubuwan da ba za su iya taki ba.
Bugu da ƙari ga ƙarin abokantaka da muhalli da hanyoyin tattara kayan cikin sauƙi kamar sutakarda marufida marufi na karfe, wasu kamfanoni kuma sun zaɓi bioplastics a matsayin babban ma'aunin su don bin yanayin yanayin kasuwa na yanzu.Misali, Kamfanin Coca-Cola ya sanar a cikin 2021 cewa sun sami nasarar kera kwalban bioplastic ta hanyar tace kwayoyin halitta a cikin sukarin masara.Wannan yana nufin za su iya canza kayan amfanin gona ko sharar gandun daji zuwa wani wuri mafi dacewa da muhalli.
Amma akwai kuma wasu ra'ayoyin cewa ba za a iya amfani da bioplastics a madadin robobi na gargajiya ba.Sandro Kvernmo, wanda ya kafa kuma darektan kere-kere na Kaya, ya ce:"Bioplastics ya zama samfur mai ɗorewa, mai rahusa, amma har yanzu suna fama da gazawar da ke tattare da duk waɗanda ba na bioplastics ba kuma ba sa magance matsalolin ƙazanta masu sarƙaƙƙiya a cikin masana'antar tattara kaya.tambaya."
Game da fasahar bioplastic, har yanzu muna buƙatar ƙarin bincike.
Retro Trend
"Nostalgia" yana da ƙarfi mai ƙarfi wanda zai iya mayar da mu zuwa lokutan farin ciki na baya.Tare da ci gaba da ci gaba na zamani, salon "nostalgic packaging" ya zama daban-daban.
Wannan yana bayyana musamman a samfuran ƙarshen abin sha, gami da giya.
Sabuwar fakitin giya wanda Lake Hour ya ƙaddamar a cikin 2023 salo ne na 80s sosai.Aluminum na iya marufi cikin jituwa ya haɗa launin kirim a ɓangaren sama da launi a ƙasa, kuma an sanye shi da tambarin alamar serif mai kauri mai kauri, mai cike da kyawun lokaci.A saman wannan, tare da taimakon launuka daban-daban a ƙasa, marufi yana haɓaka tare da halayen dandano na abin sha, yana nuna daidai yanayin yanayi.
Baya ga Lake Hour, alamar giya ta Halitta Hasken ita ma ta yi hannun riga da ka'ida kuma ta sake ƙaddamar da marufi na 1979.Wannan motsi na iya zama kamar rashin fahimta, amma yana ba masu shayarwa damar sake gane wannan alamar gargajiya, kuma a lokaci guda yana bawa matasa damar jin sanyi na "retro".
Zane mai wayo
A matsayin wani ɓangare na kunshin, rubutu kamar kayan aiki ne kawai don isar da mahimman bayanai.Amma a zahiri, ƙirar rubutu mai wayo sau da yawa na iya ƙara haske ga marufi da "mamaki da nasara."
Yin la'akari da ra'ayoyin kasuwa, jama'a suna ƙara karɓar zagaye da manyan haruffa.Wannan zane yana da sauƙi da kuma nostalgic.Misali, BrandOpus ya tsara sabon tambari don Jell-O, reshen Kraft Heinz.Wannan shine sabunta tambarin Jell-O na farko a cikin shekaru goma.
Wannan sabon tambari yana amfani da haɗe-haɗe na m, haruffan wasa da farin inuwa mai zurfi.Har ila yau, mafi zagayen haruffan sun yi daidai da halayen Q-bounce na samfuran jelly.Lokacin da aka sanya shi a cikin babban matsayi akan marufi, yana ɗaukar daƙiƙa 1 kawai don jawo hankalin masu amfani.Kyakkyawan ra'ayi ya juya zuwa sha'awar saya.
Siffar geometric mai sauƙi
Kwanan nan, kwalaben gilashin da aka zare a hankali sun zama sananne a kasuwa tare da sauƙi amma nagartaccen kayan ado.
Alamar hadaddiyar giyar Italiya Robilant kwanan nan ta shigo da sabuntar kwalaben sa na farko cikin shekaru goma.Sabuwar kwalaben tana da kyakykyawan ƙira tare da ɗorawa a tsaye, alamar shuɗi mai rubutu mai ƙarfi da ƙara zaren da cikakkun bayanai.Alamar ta yi imanin cewa kwalaben Robilant duka abu ne na gani ga yanayin birni na Milan da bikin Milan.'al'adun aperitif.
Bugu da ƙari, layi, siffofi kuma sune manyan abubuwan ado a cikin zane-zane.Yin amfani da mafi ƙarancin ƙirar geometric a ƙirar marufi na samfur na iya ba shi wani nau'in fara'a daban-daban.
Bennetts Chocolatier shine babban alamar cakulan hannu na New Zealand.Akwatunan cakulan sa sun dogara da tagogin da aka kafa ta hanyar tsarin geometric, zama wakilin kyawawan abubuwan gani a duniyar kayan zaki.Waɗannan tagogin ba wai kawai suna ba masu amfani damar ganin abubuwan da ke cikin samfurin ba, har ma suna canzawa zuwa abubuwan ƙira masu ƙarfi, haɗa samfur da siffar taga don dacewa da juna.
"Rough" salon ban mamaki
Tare da haɓakar haɓakar fasahar fasaha ta wucin gadi da dandamali na kafofin watsa labarai na kai, kyawun gani da ake kira "Hipness Purgatory" da aka haifa a cikin 2000s ya sake komawa ga hangen nesa na mutane.Wannan kayan ado galibi ana siffanta shi da salon ƙira mara kyau, sautin baƙin ƙarfe da yanayi mai sauƙi na bege, tare da wasu "ji na hannu", tare da tasirin gani kama da na fina-finai.
Masu masana'anta koyaushe suna ba da mahimmanci ga ginin alamar nasu, musamman a masana'antar kyakkyawa.Koyaya, Day Ayuba, wata hukumar ƙira wacce aka sani da ƙirar gaba ta zamani, ta tsara jerin samfuran don alamar kyawun Radford a cikin 2023 tare da salon yau da kullun.Wannan jeri yana amfani da adadi mai yawa na fentin hannu da abubuwa masu ban sha'awa, waɗanda ke haifar da bambanci mai kaifi tare da kyawawan kwalabe masu sanyi da kyawawan launuka na bango.
Alamar ruwan inabi mara-giya Geist Wine itama tana nuna wannan salo na ado ta hanyar zane-zane masu ban mamaki akan marufi na sabbin samfuransa.Yana amfani da zane mai banƙyama da tawaye a kan kwalabe, an haɗa shi tare da sautunan retro na 1970, yana jaddada alamar Salon da ba a saba ba kuma yana tabbatar wa masu amfani da cewa wasan kwaikwayo da sophistication na iya zama tare.
Bugu da ƙari ga nau'ikan ƙirar da ke sama, akwai wani nau'i wanda ya fi dacewa da alamu - mutum.Ta hanyar ba abubuwa halayen ɗan adam, suna kawo wasan kwaikwayo da ban mamaki na gani ga masu sauraro, suna sa mutane ba su iya taimakawa sai dai su sa ido a kai.Kundin jerin kofi na Fruity Coffee yana ba 'ya'yan itacen halayensa kuma yana nuna fara'arsa mai daɗi ta hanyar keɓance 'ya'yan itacen.
Reverse marketing
Samun kusanci kamar yadda zai yiwu ga abokan ciniki na yanzu da masu amfani da su koyaushe ya kasance hanyar tallata alamar gama gari a China.Koyaya, yayin da Millennials da Generation Z suka zama manyan masu amfani, kuma yayin da yaduwar bayanan kan layi ke haɓaka, yawancin masu amfani suna ɗokin ganin hanyoyin talla masu ban sha'awa.Tallace-tallacen baya yana zuwa gaba kuma ya fara zama hanyar da za a iya amfani da su don yin fice a cikin yanayi mai matukar fa'ida da samun kulawa mai yawa, musamman a kan kafofin watsa labarun.
Tambarin ruwan kwalbar Mutuwar Liquid alama ce ta kasuwanci mai juyowa.Baya ga ƙoƙarin kawar da kwalabe na ruwa mai amfani da ruwa guda ɗaya a duniya ta hanyar samar da madadin gwangwani na aluminum, kayan aikin su na aluminum ma sun bambanta da na gargajiya.Alamar ta haɗu da kiɗa mai nauyi, satire, fasaha, ban dariya mara kyau, zanen ban dariya da sauran abubuwa masu ban sha'awa a cikin ƙirar sa.Gwangwani cike take da “dandanna mai nauyi” na gani kamar karfe mai nauyi da punk, kuma akwai kwatanci na salo iri daya boye a kasan kunshin.A yau, kwanyar ta zama alama's sa hannu mai hoto.
Lokacin aikawa: Janairu-16-2024
